How long? Our industry has had many golden ages. Or even Collett Dickenson Pearce in the 70s. Whenever our industry puts creativity at its centre, a magical age will occur.
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Turning intelligence into magic Follow the white rabbit One day, if you play your cards right or perhaps wrong you might be a creative director. Nigel and I looked at the knackered old suitcase and realised that it constituted our first office. I thought, why not use this line? Mad as that sounds, I reasoned it would really stand out.
I had the hero stripping down to a pair of Y-front underpants. We had hit an impasse — he had to get undressed or the script was dead. What could we do?
And so, in "Laundrette" Nick Kamen strips down to a pair of boxer shorts. The result: sales of boxer shorts went through the roof and the once ubiquitous Y-fronts died a death. Over six decades he has been at the forefront of the creative advertising industry from the early days of Saatchi and Saatchi to Bartle Bogle Hegarty, the global company he runs today.
The agency swiftly became one of the most talked about and awarded advertising agencies in the world. BBH has won every Agency of the Year accolade and every creative award possible and has been at the forefront of the industry for twenty nine years. He pioneered the importance of music in commercials which has earned BBH nine number 1 hits.
Do interesting things and interesting things happen to you Hegarty Turning intelligence into magic About the book Here is a book that no creative professional should be without.
BARTLE BOGLE HEGARTY
Bartle Bogle Hegarty advertising & marketing assignments